Asics Neocurve

Japanese precision that redefines modern streetwear - Asics

From Olympic stadiums through Y2K mania to the peak of high-fashion

“A healthy mind in a healthy body.” This is the message hidden in the very name of the brand Asics, which is an acronym of the well-known Latin proverb Anima Sana In Corpore Sano. The story of this Japanese icon began in 1949 in Kobe, where its founder Kihachiro Onitsuka started producing athletic shoes with a vision to uplift the post-war youth through sports and an active lifestyle. The original Asics sneakers were not adorned with the now-iconic letter “a,” but rather the branding of Onitsuka Tiger with its signature crossed stripes, symbolizing the ferocity, strength, and endurance of a tiger. Today, while Onitsuka Tiger operates as a separate premium lifestyle division, the reference to authentic Japanese craftsmanship and technological integrity remains deeply embedded in the DNA of every pair bearing the Asics logo.

From running tracks to the spotlight of streetwear

For many years, the public perceived Asics sneakers solely as top-tier and high-quality running shoes for marathon runners and professional athletes. However, the hidden potential of raw Japanese retro-futuristic design fully emerged with the massive wave of dad shoes and the uncompromising rise of Y2K aesthetics. The streetwear spotlight was first dramatically captured by the impressive and substantial version of the Asics Gel-Kayano 5, which showcased to the world that layered design and technical structure have an unwavering place on the streets.

Not only with this model, but also with the aggressive silhouette of the Asics Gel-Kinsei or the outdoor-oriented Asics Gel-Nandi, the brand made a bold statement in the fashion world. Today, Asics no longer plays in the second league – it sits at the very top of technical streetwear and dictates trends closely followed by the entire sneaker community.

Asics GEL™ cushioning technology: Comfort you need to experience

With the popularization of lifestyle sneaker wearing and the transformation of urban culture, many Asics sports silhouettes have shifted towards footwear for all kinds of leisure activities. Today, many creative souls and sneaker enthusiasts see Asics shoes as a key fashion accessory. This has been achieved primarily through the brilliant fusion of unique Japanese visual identity and absolute comfort, often provided by the revolutionary cushioning technology Asics GEL™.

This involves special gel capsules strategically placed in the midsole, whose extreme effects you’ll notice especially with every hard landing on city asphalt and the subsequent dynamic push-off. The GEL™ technology effectively reduces foot fatigue, so whether you have a full day of tracking through the city, running from meeting to meeting, or dancing the night away at a festival rave, your feet will remain in complete luxury.

Collaborations that rewrote the rules

Asics' relevance within the global streetwear subculture has also been proven by the now-legendary and extremely limited collaboration Asics x Sean Wotherspoon on the silhouette of Asics Gel-Lyte III, which has made an indelible mark in sneaker design history. However, the brand's significant fashion renaissance was primarily sparked by the creative partnership with designer Kiko Kostadinov, whose studio elevated Asics inline models to runway levels.

You can find this iconic reference at Footshop. Alongside the timeless Gel-Lyte series and archival running classics, the hottest current releases await you:

• Asics Gel-NYC: A perfect hybrid of modern elements and retro running design.
• Asics Gel-Kayano 14: The absolute king of Y2K aesthetics with metallic reflections.
• Asics GT-2160 & Gel-Nimbus 9: Silhouettes that define contemporary technical minimalism.

Your sneaker collection, your rules

Whether you’re an active athlete who starts each new day with a morning half-hour run by the river, or you simply enjoy unconventional colorways, functional materials, and timeless shapes, Asics sneakers in both men's and women's variants belong in your rotation. They pair perfectly with technical cargo pants, oversized vintage jerseys in the blockecore trend, or as a sharp contrast to a minimalist wool coat or wide formal trousers. Take a good look around at Footshop and grab your pair of Japanese engineering before someone else beats you to it!